"2023 brought both new and refocused attention to the importance of the STA Certified™ Compost program. The Marketing and Development Committee led the charge, hiring a creative agency with experience in branding nonprofit organizations in the environmental space. After leading the team through a thorough and strategic process, the new visual brand has been adopted by the USCC and will begin rolling out this year: Compost 2024: Introduction to our new national brand Summer 2024: First assets available with 2024-25 STA Renewals 2025: Full transition to a fully integrated STA Certified™ Compost brand"